Course Summary

Icon for Course SummaryWe hope that you now feel comfortable exploring the following tasks in your own work:

  • Determining the look and feel of your direct mail materials, whether they are physical or virtual, on different groups of potential supporters

  • Creating a communication schedule for different direct mail campaigns

  • Developing and segmenting a prospect list to identify the right audience for your campaign

  • Crafting an appeal letter that effectively captures a reader’s attention

  • Following up with supporters through a thank you letter