Learning Objectives

To keep your program running year after year, you need individuals whose support you can consistently secure. This course provides tools and ideas for outlining an annual giving appeal for either physical or virtual delivery direct to individuals. In addition, it introduces cost-effective techniques to keep donors engaged through memos, newsletters, annual reports, and e-newsletters, as well as how to utilize social media as an effective communication vehicle.

As a result of this course, you will be able to:

  • Describe how the look and feel of direct mail materials should impact recipients

  • Craft a written appeal that captures reader attention

  • Identify effective communication methods for successful fundraising appeals

  • Describe an effective reply device to secure gifts

You will also have:

  • Created a preliminary communication schedule for your organization

  • Identified specific words, phrases, and tools to craft your appeal letters