Step 5: Determine the Goal, Make the Case

When determining the focus of your fundraising program, discuss these questions with your committee of fundraising champions:

  • What is the main “good news” story about your program that a donor prospect would want to hear?

  • How would a donor prospect know of your program and its leadership?

  • How much money does your program need to raise from individuals, and how will it be used?

Once you have brainstormed answers to these questions, you are now ready to build your Case for Support.