Effective fundraising methods are identified by the way gifts are solicited.
|Personal (or Face-to-Face)||Best used for large or special gifts. Can also be effective for annual unrestricted Support||Limited to the number of people you have time and energy with whom to meet.|
|Phone||A method to initate personal contact as a prelude to making the ask. Can also be used to upgrade gifts.||Although personal, this method may require the creation of a formal script for less confident volunteers to use.|
|Direct Mail||Used to share information with donors and prospects for repeat gifts.||Less personal, easier for prospects to decline the opportunity to give.|
|Special Events||Attractive for new donors and good for publicizing successes.||These typically require the sponsoring organization to spend some funds up front.|
|Grant Proposals||Used to raise restricted funds.||Often requires the efforts of a full-time staff person and can be limited to the number/type of grants available to your organization.|
|Online||Used for "rapid response" gifts in an emergency. Also helpful for acquiring new donors and increasing marketing efforts.||This method has a low barrier to entry, which can result in donors feeling oversaturated and less inclined to contribute.|
|Planned Giving||A one-time gift from a committed donor, usually restricted funds to preserve a legacy.||Must be a strategic ask since it is unlikely that the donor will be a repeat giver.|
|Tributes||Gifts received "in honor of..." is a growing trend for family and professional celebrations.|
Must be approached with care due to the nature of the opportunity (typically the loss of a loved one).
Many of these methods can be utilized to meet a variety of volunteer champion styles and strengths. All of these methods can lead to major donors!